FUZZY BASED REVIEW RATING PREDICTION IN E-COMMERCE

Opinion mining is an ongoing research area in e-commerce which aims at analyzing the people's opinions, sentiments and emotions. Moreover, the existing e-commerce systems allow the users to share their feedback in the form of textual reviews regarding the products and services. It also allows the consumers to give ratings for products that help in future recommendation of products. In this research work, a computational framework for efficiently predicting the consumer review ratings on the products has been proposed. The proposed framework integrates dimensionality reduction, genetic algorithm, fuzzy c-means and adaptive neuro-fuzzy inference techniques to overcome the limitations of the existing systems. Experiments have been conducted in this work using Amazon dataset consisting of reviews for different products. This system provides better performance and prediction accuracy for review ratings when it is compared with the related work.