The Effect of Value Co-creation on Innovation Performance: The Mediating Role of Customer Perceived Value

The study assessed the effect of value co-creation on innovation performance with a mediating effect of customer perceived value in the telecommunication industry in Ghana. The study used 240 respondents and an online survey for a period of two months thus June 2019 and July 2019. The study concludes that value co-creation has positive and significant impact on innovation performance and customer perceived value has insignificant impact on innovation performance but value co-creation has positive impact on customer perceived value. However, the study recommends further studies into the area of value co-creation and innovation performance with products and services specific dimensions to measure innovation success. Keywords: Value co-creation (VC); Customer perceived value (PV); Innovation performance (PFR); Telecommunication industry; Ghana DOI : 10.7176/EJBM/11-27-05 Publication date :September 30 th 2019