DISCRETE MARKET SEGMENTS AND PUBLIC-PRIVATE PARTNERSHIPS: A MODEL OF TRANSPORTATION DEVELOPMENT SUPPORTING URBAN REVITALIZATION

Recently, an alternative method of identifying and serving urban transportation population with specific transit needs is emerging in the form of discrete markets. By providing more frequent and direct transportation, transit agencies are able to grow ridership, increase farebox recovery, and improve route efficiency. The paper uses Knoxville Area Transit (KAT) in Knoxsville, TN, as an example of a system that has excelled in developing public and private partnerships that permit service increases without the high cost associated with new route, and businesses increase their access to customers without the large capital costs of transportation.