Impact of Product Involvement and Consumer Expertise on Online Consumer Review for Consumer Purchase Intention

Md. Soud al Fahad,Sinin Tabassum

Impact of Product Involvement and Consumer Expertise on Online Consumer Review for Consumer Purchase Intention

2021

Md. Soud al Fahad
Sinin Tabassum

Purpose: To investigate the effects of online reviews on consumer purchase intention considering the moderating role of product involvement and consumer expertise. Methodology: To reach our goal in ...

Keywords:

Advertising
online consumer review
Business
product involvement

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