The development of cooperative organizations and ensuring their viability through the prism of the main guidelines of the new institutional theory

ABSTRACT: The system of consumer cooperation should be considered as an open complex-dynamic system, integrated into the external institutional environment, which defines the boundaries and opportunities for its development. This occurs, on the one hand, by fixing the rules and norms of economic behavior, and, on the other, by transforming them with the consideration of the situation in society and the achievements of scientific and technological progress. Thus, the process of replacing some institutions with others takes place, as well as the conscious formation of a new institutional environment that contributes to the further development of the cooperative system. According to the authors, changes in the institutional environment caused by the need to form new institutional norms can have consequences that are not only undefined but also largely unpredictable, which leads to the emergence of a turbulent institutional environment. In the case of ineffective and ill-considered solutions, the process of disturbing influences intensifies, which leads to chaotic turbulent, random movement. The crisis state of a complex system under conditions of increasing nonlinearity leads to a loss of stability. During this period, the target of economic agents, including cooperative organizations, is to build up competitive advantages.   Key words: human resources, personnel policy in the system of consumer cooperation, quality of life of the population, consumer cooperation, regional base of labor reserve, regional system of consumer cooperation.