A Study on Factors Influencing Financial Planning Of Urban Investors

This paper examines the behavior of a professional investor from metropolis region (Mumbai) focused on the factors that drive the financial planning of an individual, it assesses the factors that surround the decision making of an individual with regards to influential factors like friends, media etc. and other factors that drive the investment decision. The study was carried out on professionals to check their investment portfolio and avenues invested by them with regards to the risk factor and return factors, the sample data received through interviews was 80 and was carried out in Mumbai. The study revealed that the financial planning of professional investors is majorly in fixed return investments, whereas most of the respondents did self-planning with references from friends and media for investment. We also derived that the financial planning done by professionals is not dependent to the education qualifications as per the responses received