One village one product: evaluations and lessons learnt from OVOP aid projects

The One Village One Product project that originated in Japan's Oita Prefecture is just one component of many official Japanese development assistance projects aiming to promote rural development in more than 30 countries. Not all efforts, however, result in the same level of sustainability. Oita Prefecture built its movement on three principles: local yet global, self-reliance and creativity, and human resources development. The projects that satisfy these principles are generally found to be sustainable. These principles can also be applicable to overseas projects.