Examining Country of Origin Effect among Lebanese Consumers: A Study in the Cosmetics Industry

Imad J. Zbib,Reem Ghaddar,Ahmad Samarji,Marwan Wahbi

Examining Country of Origin Effect among Lebanese Consumers: A Study in the Cosmetics Industry

2020

Imad J. Zbib
Reem Ghaddar
Ahmad Samarji
Marwan Wahbi

AbstractThis study aims to investigate the impact of country of origin (COO) on Lebanese female consumers’ attitudes and perceptions toward skincare and cosmetics products made in France or China. ...

Keywords:

Cosmetics
Business
Marketing
China
Country of origin
Globalization
Consumer behaviour
Country-of-origin effect

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