Conclusions: Beyond Jamie’s School Dinners

In this, admittedly limited, cartography of key dimensions of the moral geographies of young people and food we may have begun, for some, a little obliquely. It may not have been readily apparent what Samvara and his/her interlocutors on the subject of the choices to be made in relation to ‘ready meals’, ‘value burgers’, pay TV subscriptions, mobile phones and alcohol and tobacco use had to do with a book that is titled Beyond Jamie’s School Dinners. Our hope is that the purposes that we had in mind there are somewhat clearer as we seek to move beyond Jamie’s School Dinners. But in moving beyond Jamie’s School Dinners we want to go back to ‘Comment is Free’ (CiF)-type spaces to catch up with a number of conversations about Jamie Oliver and his ongoing campaigns to get people to make ‘better’ food choices. As we have said, these can be fascinating spaces in which to do social science!