Influence of the Contact Center Systems Development on Key Performance Indicators

The role played by information and communication technologies in human life is growing by the year. During the current pandemic, communication systems have become an essential part of operations of many industries around the world. This has also brought a dynamic development of solutions implemented in Contact Center systems, which ensure quick contact with customers. This paper presents how the pace of the development of Contact Center systems affects optimization of selected Key Performance Indicators (KPIs). It contains a detailed analysis of how successive technologies deployed in the industry, including IVR, chat, WebRTC, Visual IVR, Social Media, MultiChannel, OmniChannel and bots, have affected KPIs. The authors selected essential indicators that are critical to customer service, namely Service Level, Cost per Contact, Customer Satisfaction, Average Handle Time, First Call Resolution, Abandon Rate, Average Waiting Time, and Occupancy Rate. The authors also presented possible trends in the development of the solutions discussed in this paper, including in particular broad possibilities of employing artificial intelligence. AI methods will soon enable equipping Contact Centers with mechanisms for multi-criteria content classification and smart emotion recognition and behavioral profiling methods, and will optimize the process of predicting both inbound and outbound traffic.