Comparative study on the potential of agritourism in two Brazilian municipalities.

The knowledge acquired by studying different aspects that can influence agritourism provide for adequate guidelines to carry out this rural activity, leading to greater sustainability and higher chances of success. This study was developed to identify the more important aspects that can improve or limit agritourism and, accordingly, analyse the potential and the limitations for agritourism development in two municipalities of Southeast Brazil. The municipalities are Venda Nova do Imigrante in the state of Espirito Santo, where the agritourism is successfully consolidated and Cachoeiras de Macacu in Rio de Janeiro state, where it is not very significant. This comparison was based on secondary and primary data - the latter were collected during field trips in these municipalities and by getting in touch with representatives of institutions and other local stakeholders. The results showed that the main similarities between the municipalities, which promote agritourism, are environmental, historic and cultural aspects; the presence of family farming with diversified production; and small rural industries. The main differences are the aspects related to land use, tourism management and agritourism infrastructure. An aspect that limits the activity in both municipalities is the lack of specific norms and legislation to guide and organize agritourism.