How a Public Relations Crisis Led to the Development of a Partnership Between Academics and Student Affairs to Enhance Student Success.

In 2013, a public relations crisis led a mid-size university to reconsider the concept of student success on campus. Collaborations between Academic and Student Affairs leaders have resulted in important changes at the university. The university developed increased ability to support student success by investing in staff positions, exploring best practices to increase student success and retention, and implementing several initiatives including a first-year seminar pilot. Relying on data from national surveys, areas for improvement were identified. Underscoring all of these activities was a focus on student development theory, an increased understanding of institutional data, and a commitment to a comprehensive pan-institutional approach. Because the university has a lower than desired graduation rate (55%), several action teams were created to oversee various goals related to communications, year-long orientation experiences, and an academic anchor. Ultimately, this work has now reached the stage where a strategic enrollment management plan is under creation.