The Importance of Computer Auto Personalization

Information and communications technology (ICT) helps to provide full and equal participation in social and organizational activities [1] Even though most of them are designed to be accessible, users still face significant barriers. In our study, we used a qualitative method to understand how auto-personalization might affect library patrons. Individual interviews and focus group interviews aimed at getting a deeper understanding of problems that users face when they interact with a computer and getting information about perceptions and attitudes of the participants toward Morphic auto personalization.