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Sensory marketing for the organic market - key insights out of the EC funded project ECROPOLIS
Sensory marketing for the organic market - key insights out of the EC funded project ECROPOLIS
2012
Marie-Louise Cezanne
L. Baumgart
Annette Bongartz
Kirsten Buchecker
Maurizio Canavari
Tullia Gallina Toschi
A. Kole
Eliza Kostyra
S. Kremer
P Reichl
Achim Spiller
S Zakowska-Biemans
U. Kretzschmar Rüger
Keywords:
Marketing
Sensory system
Business
Sensory analysis
sensory marketing
consumer research
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