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Applying eye tracking and electroencephalography to evaluate the effects of placement disclosures on brand responses
Applying eye tracking and electroencephalography to evaluate the effects of placement disclosures on brand responses
2018
Fu Guo
Guoquan Ye
Vincent G. Duffy
Mingming Li
Yi Ding
Keywords:
Psychology
Social psychology
Eye tracking
Electroencephalography
Cognitive psychology
Correction
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