Topic Classification of Electric Vehicle Consumer Experiences with Transformer-Based Deep Learning

2021 
The transportation sector is a major contributor to greenhouse gas (GHG) emissions and is a driver of adverse health effects globally. Increasingly, government policies have promoted the adoption of electric vehicles (EVs) as a solution to mitigate GHG emissions. However, government analysts have failed to fully utilize consumer data in decisions related to charging infrastructure. This is because a large share of EV data is unstructured text, which presents challenges for data discovery. In this article, we deploy advances in transformer-based deep learning to discover topics of attention in a nationally representative sample of user reviews. We report classification accuracies greater than 91% (F1 scores of 0.83), outperforming previously leading algorithms in this domain. We describe applications of these deep learning models for public policy analysis and large-scale implementation. This capability can boost intelligence for the EV charging market, which is expected to grow to $27.6 billion USD by 2027. Cite paper as: Ha, S., Marchetto, D. J., Dharur, S., & Asensio, O. I. (2021). Topic classification of electric vehicle consumer experiences with transformer-based deep learning. Patterns, 2(2), 100195. https://doi.org/10.1016/j.patter.2020.100195
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