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An Empirical Study of the Impacts of Digital Marketing Contents on User Engagement in Social E-commerce Platform
An Empirical Study of the Impacts of Digital Marketing Contents on User Engagement in Social E-commerce Platform
2021
Ronglin Hou
Fei Wang
Zhen Zhu
Bingchen Guo
Jing Zhao
Keywords:
E-commerce
user engagement
Digital marketing
Business
Advertising
Digital storytelling
Empirical research
Correction
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