Morality in the middle: choosing cars or houses in Botswana

Batswana contrast owning cars with owning houses: the first signals self-centred accomplishment and possibly deceptive status claims, and the second an investment in sociality. The tensions between individual accomplishment and social connectivity are long-standing in Botswana, and a close examination of cars and houses finds that each is tied up with both dimensions of self-making. The new materiality that envelopes Botswana, however, with rising incomes for some and a flood of consumer options, raises the stakes for both sides of this tension, yet also allows them to be resolved in social and emotional practice.