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Overvaluation Bias in the Valuation and Utilization of New-Product Attributes
Overvaluation Bias in the Valuation and Utilization of New-Product Attributes
2006
Tiebing Shi
Jay M. Handelman
Shenghui Zhao
Robert Meyer|Jin Han
Keywords:
Valuation (finance)
New product development
Psychology
Microeconomics
Economics
Correction
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