Appropriation of Digital Tracking Tools in an Online Weight Loss Community: Individual and Shared Experiences

Online health communities provide a space where people seek out and provide support for weight loss activities, including tracking. Our study examined the experiences of members of an online community (r/loseit on Reddit.com) who posted about using digital tracking tools for weight loss. A targeted search garnered 379 public posts, which were analyzed using Thematic Analysis. Four themes reflected members’ individual and shared experiences: Tracking as gaining insight, Tracking as a vehicle of control, Confronting challenges in sustaining tracking and Teaching and learning the skills of tracking. We highlight complex socio-technical processes that members developed around tracking tools and discuss how knowledge of these appropriations can be applied to designing future user-centered tracking tools to support weight loss. We discuss how the social context of an online health community can shape both the usage of tracking tools and self-regulatory processes for health behaviour change.