Social E-Commerce and Marketing Strategy Based on Data Analysis

As a derivative and transformation of traditional e-commerce, social e-commerce mine business information and user relationships through the networks, establish some models to provide personalized e-commerce services for consumers, which has become an important development direction. This paper summarizes the definition of social e-commerce through reference review, and compares the characteristics of social and traditional e-commerce, and deepens the understanding of social e-commerce business mode. Based on the analysis of the data of the article pushed by Jingdong WeChat public account, mining the marketing strategy of social e-commerce, which has certain significance for the actual social e-commerce operation.