Social media data analytics for business decision making system to competitive analysis

Abstract For the past few years, business intelligence has been a major field that uses data analysis to produce key information as part of business decision-making. Data collected from social media sites and blogs are analyzed to make business decisions, a process called social media analytics (SMA). This method, which goes beyond ordinary monitoring or a basic analysis of retweets, develops an in-depth insight into the social consumer. After reading the whole report, add the pertinent figures to the table. Add pertinent data from the Brand24 report to the table. During a social media audit, any followers, impressions, engagement, copy/traffic, and brand mentions are key parameters to analyze. For companies and research institutions, the great interest is to analyse and gain knowledge from user-produced data. These data contain useful knowledge, including customer perceptions feedback and product/service suggestions. Due to content saturation, social media's true meaning regarding business data is hardly ever found. Therefore, in this paper, the business decision making system (BDMS) has been proposed to develop business using social media data analytics. BDMS provides a clear understanding of the key principles, issues and functionality, and big social data developments. Besides, BDMS concentrates on marketing and describes an operational approach for obtaining valuable information from social data. BDMS performs a short and precise description of current use scenarios from the evidence, as per the help of decisions and investment opportunities companies get when using social data analytics. The experimental result shows that BDMS achieves the highest competitive results. With greater accuracy, system dependability, F-1 measurement, and deviation rate of 85.5%, the BDMS system guarantees 93.7%, 86.8%, and 7.0%.