Two-Component Model of Chemyon-Oriented Behaviors in Korea Constructive and Defensive Chemyon

Chemyon in Confucian societies has been considered as the social face having an influence on an individual’s behavior and interpersonal relationships. However, few studies have investigated its psychological structure and processes. The present study developed a Chemyon-Oriented Behaviors Scale, measuring individual differences in proclivity for doing chemyon-oriented behaviors and examined the dimensions of chemyon. Data collected from Korean undergraduate students indicate that the Chemyon-Oriented Behaviors Scale is internally consistent and valid. Confirmatory factor analysis demonstrates that chemyon- oriented behaviors consist of two distinct components: constructive and defensive, and that the two components are significantly correlated. Conceptual differences between chemyon and the social face in Western culture are discussed. Cross-cultural studies of investigating a universal theory of chemyon are proposed for future study.