Innovative Paradigms of Responsible Consumption in Ensuring Environmental Security of Socio-Economic Systems in a Pandemic

Innovative paradigms of responsible consumption represent a template, a model of renewal processes and environmentally friendly use of labor to create good in socio-economic systems, which corresponds to sustainable development and the society needs. The article examines a socioeconomic system that built on the cultural and ethical norms of actors (society, individual groups, people), taking into account their emotional state and the framework of legitimate rationality. The socioeconomic system defines a vector for improving the life quality in a balanced ecological environment as the basis for the moral component of responsible consumption in a civilized society. The socioeconomic paradigm quite rightly assigns an important place to moral obligations, social expectations and power relations that affect the behavior of economic actors, and, consequently, their responsible consumption of natural resources and goods produced. The analysis of social efficiency, sustainability of development, socio-economic and environmental balance of decisions made in a pandemic is becoming essential. It is important to note that the conditions of isolation, which are provided by the state, determine not only economic and social losses, but also cause psychological damage to the individual. The state, business and society must understand that a decrease in innovative interest and readiness for development during a pandemic will be massive. Currently, it is necessary to create conditions for the favorable adaptation of society to the use of forced measures, providing not only financial, but also mental support to prevent: decreased performance, emotional instability, the emergence of a state of tension and stress. In the process of making forecasts and socio-economic responsible consumption policy, it is important to define the concept, goals, objectives, principles, tools of reproduction environmental safety of economic and social system from the standpoint of economic, social, moral and moral parameters of entrepreneurial activity and labor.