Calculating alcohol risk in a visualization tool for promoting healthy behavior

There is an urgent need for interventions to assist teenagers and young adults in appreciating the physical and social risks of binge drinking. While research on the health risks associated with alcohol abuse is well developed, the translation and communication of this knowledge to young people is not. This paper describes a prototype visualisation tool, an Alcohol Risk Calculator, that provides personalised information on risks associated with alcohol consumption based on individual drinking habits. Its design is informed by studies of graphical literacy, evidence on forms of presenting risk that aid understanding, and theory that provides insight into changing health damaging behaviour.