Old Web
English
Sign In
Acemap
>
Paper
>
Brand Trust: Consumers’ affective and cognitive reliance when brands are in crisis
Brand Trust: Consumers’ affective and cognitive reliance when brands are in crisis
2009
Natalia Yannopoulou
Martin J. Liu
L. Spiteri-Cornish
Nopporn Srivoravilai
Keywords:
Social psychology
Psychology
Cognition
Affect (psychology)
brand trust
Correction
Source
Cite
Save
Machine Reading By IdeaReader
0
References
0
Citations
NaN
KQI
[]