Intercultural Communication for Everyday Life

Preface xi Acknowledgements xv About the website xvi Walk through xvii Part one Foundations 1 1 A rationale for studying intercultural communication Why should we know about other cultures? 3 2 Action, ethics, and research How can I make a difference? 24 3 Origins Where does our culture come from? 47 Part two Elements 69 4 Subjective culture What is the base upon which cultural communication is built? 71 5 Identity: Struggle, resistance, and solidarity How can I think about my identity and that of others? 91 6 Intolerance acceptance appreciation How can we make the world a more tolerant place? 114 Part three Messages 135 7 Verbal communication How can I reduce cultural misunderstandings in my verbal communication? 137 8 Nonverbal communication Can I make nonverbal blunders and not even know it? 159 9 Rhetoric and culture How does my culture relate to persuasive writing and speaking? 180 10 Culture, communication, and media How do media shape our views of others? 203 Part four Contexts 225 11 Global media, global cultures How do culture and globalization influence each other? 227 12 Adaptation and intercultural competence How can I be effective in a new culture? 249 13 Relationships and conflict How can I have better cross-cultural relationships? 269 14 The political context How can we use communication to shape politics and culture? 290 15 Intercultural communication in international organizational contexts How does culture shape business, and how is business culture changing? 306 Conclusion 329 Glossary 331 Index 343