Managing Intangibles and Improving Governance Through the Theory of Complexity

Companies today face a hard challenge: they have to not only survive amidst global competition, but also, and above all, stand out as an agent with unique and attractive ways of management and making a difference. In a similar context, intangible assets have a central role, but their management, if handled by traditional, deterministic, and reductionist techniques, can have paradoxical and dangerous effects for a company, both internally and externally.