Analysis of Competitiveness of Health Club in Weifang Based on Porter's Diamond Model

Since the development of tertiary industry in the city is more and more important. Sports fitness and entertainment industry has gained the focus of attention, more and more health clubs in large cities are carried out. In order to know the health club’s present development situation and problems in Weifang, we use Porter`s diamond model theory of competitiveness in health club natural resources, demands to studies the structure and business strategy. The results show that health club competitive level is not high; small number of health clubs; a health instructor certified is not optimistic; health trainer has the upward trend in line with the industry. Suggestions: enhance propaganda; increasing support by the government; strength the industry norm; improve the personal system, introduction of high-level coaches.