Hey, my data are mine! Active data to empower the user

Privacy is increasingly getting importance in modern systems. As a matter of fact, personal data are out of the control of the original owner and remain in the hands of the software-systems producers. In this new ideas paper, we drastically change the nature of data from passive to active as a way to empower the user and preserve both the original ownership of the data and the privacy policies specified by the data owner. We demonstrate the idea of active data in the mobile domain.