User Experience of Online Shopping Clothing Display Based on VR Technology

With the development of economy, society and technology are constantly improving, people’s quality of life is also constantly improving, so the requirements for clothing stores are also increasingly high, not only more physical stores are required to operate, but also virtual stores should meet their requirements, so that people can enjoy the shopping experience without leaving home. From this point of view, this paper puts forward VR technology, and specifically analyzes the impact of VR technology on online shopping clothing display and on consumers. This paper first gives a brief overview of the concept of VR technology and the main application areas of VR technology. VR technology, namely virtual reality technology, is a relatively mature technology in recent years. Its application is very extensive, but it is mainly used in commercial and military fields. Secondly, it puts forward the user experience planning scheme of VR technology applied to online shopping clothing display, and points out the vision, hearing and touch The specific application of the factors and the influence of these three sensory factors on consumers’ shopping. Finally, through the investigation and research of a clothing store for four years, it can be concluded that the sales amount of the virtual store in this store is very good, which has been steadily increasing, with the sales rate of 3.2%, 4.7%, 5.9% and 6.5% respectively. However, the sales amount of physical stores has a small increase, with the sales rate of 2.3%, 2.6%, 3.2% and 3.7% respectively.