IPS² in China - A Systematic Approach for Market Entry

When establishing a service business in China, especially western small and medium-sized enterprises face several challenges. Therefore, an approach has been developed within a research project, which aims to support western industrial service suppliers in realizing their market entry in China successfully by offering methods and tools for the most challenging aspects of the process of internationalization on a web-based knowledge platform. The paper will focus on a self-assessment tool for companies’ competencies in the process of internationalization and a tool which supports in choosing the adequate organizational form for a market entry in China.