Impact of Culture on Design Versus Design on Culture

Globalization has led to manufacturers selling their products all over the world and due to financial and manufacturing feasibility of designed products, these are mass manufactured and sold in different parts of the world. However, success of a product is impacted by the culture of a country/region. Therefore, it is important to consider cultural impact on design. Similarly, design can have significant impact on culture of a country/region. This paper studies impact of culture on design and vice versa and proposes a table for culture versus design, with qualitative parameters for culture and design and this is justified through case studies from two different culture. In these case studies, the impact of culture on design and design on culture in India and the Netherlands were carried out by considering the proposed table. The results help in understanding the impact of culture on design and vice versa.