Factors and implementation of modern products’ humanized packaging design

This paper based on study of humanized packaging design factors and specific implementation, it should include more humanity, emotion, aesthetic connotation, reflects the human nature concern, establish a kind of harmonious and unified relationship between people and products, human and environment. With the establishment and perfecting of market economy in our country, the competition of product market increasingly fierce, survival and development of an enterprise depends mainly on two aspects: One is that if the product is used for the society, the second is whether it can profit from it. The key to these two aspects is the product itself, whether that is really can buy and loved by consumers. Elegant and delicate product packaging can add the brightness grace for the product, increase the product sales, profit for the enterprise. Therefore also put forward higher requirements for product packaging design, the product packaging design on the premise of meet its basic function, should give full consideration to consumers' physiological and psychological feeling, that means it should consider people's aesthetic demand from form, color, structure, material and visual interface design, as well as the safety and comfort with the nature of such claim. 1. Human packaging design concept Humanized package design is the packing design of the "people-oriented", is the essence of human requirement, Through product outer packing technology, art and other aspects of integrated design to meet the needs of use function and aesthetic function and show the spirit of a kind of humanistic care. This requires the designer should be in line with people-oriented thoughts to feel, mining and summarise the mass consumer's psychological feeling and desire during the packaging design process, Grope for the regularity of the activities in the packaging design and consumer psychology to improve the effect of packaging design of human nature, prompt consumers to purchase products, profits for the enterprise. 2. The connotation of humanized packaging design Emotional design:The packing of the product adapt to the consumer's subjective experience and the design of the inner feelings, Make people satisfy their emotional needs in life with the help of product packaging color of text, graphics, structure, shape, improving consumer psychological aesthetic. The character design: Product packaging on the basis of meeting the demand of universal human physiology, psychology and intelligence, meet consumers' different age, sex, status the design of the packaging requirements.In the products modern society, humanized product packaging demand has become increasingly strong. The cost design: Design thinking of paying attention to the cost of the product packaging, reduce consumer burden. Since society appear "too far packaging" often make the businessman to packag ordinary product too fine at all costs, lead to unnecessary waste of economic, without considering the additional financial burden to consumers. Ecological design: Means to save packing material resources, and encourage recycling product packaging design can be used to reduce packaging waste, also known as sustainable packaging International Industrial Informatics and Computer Engineering Conference (IIICEC 2015) © 2015. The authors Published by Atlantis Press 947 design. Such as the application of different kinds of bottles, cans can be recycled packaging materials and containers, and even on the destruction of convenience, not damage the environment, such as ecological environment requirements. 3. The implementation of humanized packaging design 3.1 color and words Packaging color and text are important factors to convey the product information and beautify the product, it not only can reflect the characteristics of decorative products, also has an important influence on consumers' psychology. Different product has its unique visual color feeling, such as food commonly used bright rich colors, through such as red, yellow, orange to emphasis the sense of taste, highlight food’s fresh, delicious and nutritious. Medicine commonly use pure, warm and cool colors, use grey cool color reflect anti-inflammatory, analgesic, warm color reflect tonic, health care and nutrition among commonly used color, make the patient not stimulate too much or feeling boredom. And packaging design must be concise, clear, fully embodies the product attributes, difficult to use too intricate fonts and words shouldn’t be used, we should use easy to understand, easy to read, easy to identify font, and must take into account the consumer's discrimination, to make the person be clear at a glance. As shown in figure 1. Figure 1 color integral collocation 3.2 Structure and shape Packaging structure modelling is a closely integrated and industrial modernization, science and technology and the unity of artistic form, aesthetic and associated modelling design. Modelling and structure of the product packaging design should satisfy all the basic protection and the transportation, on the basis of product function, put themselves in the angle of consumer to consider, mainly by combining ergonomics principle, pay attention to consumer behavior, the aesthetics and the combination of mechanical design, to meet consumers' aesthetic and reach the purpose of easy to use. Such as tea, pigments, pharmaceuticals (boxes into barrels from dozens of grams of a small bag, pieces of a small bag of small doses of simple packaging), convenient for consumer to use and carry, liquid and particle state into the measuring tool for consumers to measuring, and design the packaging structure to comply with the principle of the man-machine engineering form and style, make it can be opened, can carry, can hang, etc. Using aspects Packing should be easy to open, easy to close. No matter what the packing of the product, should be easy to open and close, easy to fall out of use, as shown in figure 2. At the time of packaging should put yourself in the Angle of consumers to consider using details, such as packaging, how to fast and convenient to package the product, how not to use other tools easily open, now a lot of packing design into a swan. Figure 2 convenient mouth Figure 3 split line Convenient to carry. So in the time of product design should consider the product using and carrying, can be implemented by packaging, can also be implemented by the product itself