The Place to Be: A Quantitative Analysis of Corporate Headquarters Locations in Large European Cities

This research further expands the existing literature on location strategies of large corporates. Most of the existing research focuses on either an economic-, company- or location perspective from a single country or region. This research combines all these factors into one model and focuses on a multi- country and multi-city perspective. First, the odds of headquarters being located in a particular city has been tested, international connectivity and institutional quality are found to have a positive influence on these odds. Second, given the fact that headquarters are present in a particular city, the influence of variables on the number of headquarters is tested. Again, the earlier mentioned variables are found to have a significant positive influence.