IT-based strategy, capabilities, and practices: crowdsourcing implementation in market-oriented firms

In this paper, the resource-based view is used to analyze the implementation of crowdsourcing as an IT-based practice. The study examines strategic positioning regarding market orientation and the role of two capabilities: transformational leadership and organizational learning capability, in the implementation of crowdsourcing. An empirical study of Spanish telecommunications and biotechnology companies confirms the moderating effect of these capabilities on the relationship between market orientation and crowdsourcing.