Environmental Performances in Green Labels for Hotels – A Critical Review

The global attention towards climate change has led national governments and the international community to the definition of plans aiming to reduce greenhouse gas emissions in all economic sectors. Recently, attention has focused also on the tourism sector, and especially on the lodging industry, which consumes high amounts of resources and energy to satisfy guests expectations in terms of offered services and comfort conditions. In this sector, eco-certifications or green labels are spreading, perceived as useful marketing tools to communicate the hoteliers’ environmental efforts to consumers, who are becoming more and more sensitive to ecological matters. However, the wide offer of green labels and the lack of appropriate information are contributing to increase costumers’ confusion and perception of real “green”. The present paper focuses its attention on a set of currently available tools to evaluate the environmental performances of hotels, in order to enquire if and to which extent they are able to inform about the sustainability of accommodation structures. Starting from the wide number of certification schemes available on the market, 19 multi-attribute, third-party green labels were compared, aiming to explore the role that energy efficiency measures play in the certification procedure.