Marketing Management Comparative Study of Customer Attitude towards ATM of SBI and ICICI Bank in Kodagu District.

The Automated Teller Machine has a tremendous rise in past few years in India with a convenient access to cash. Advanced technology and customer acceptance have made ATM’s more potential in banking sector. The aim of this paper is to provide a preliminary comparative investigation of the customer’s attitude towards ATM service of SBI and ICICI banks. The respondents selected for this study were the account holders and ATM users of SBI and ICICI banks of Kodagu District (Karnataka, India). For the purpose of knowing the customers attitude and to analyze the data survey method was adopted. The Paper has explored the factors that drive customers to use ATM and highlights the problems customers face during the use of ATM and provides recommendations to manage the problems. https://www.sbi.co.in/ www.icicibank.com