A Conceptual Framework of Erasmus Students as Advocates of a Country Brand: An Abstract

In the past 10 years, Portugal has received more than 60,000 Erasmus students. However, little is known about the impacts of their stay, namely, how they can promote Portugal as a destination to visit or study in. Just as an example, a news story about Erasmus students in Portugal reported that Erasmus students’ family normally visited them during their stay (Ferreira 2015), which shows one of the many facets on how Erasmus students can have an impact in the country they choose to study.