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Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market
Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market
2013
Nguyen Thi Tuyet Mai
Takahashi Yoshi
Nham Phong Tuan
Keywords:
Loyalty business model
Marketing
Emerging markets
Technology acceptance model
Business
Commerce
Correction
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