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‘SHOULD I PURCHASE OR NOT’? A LITERATURE REVIEW OF COUNTRY-OF-ORIGIN EFFECT ON THE USE OF DOMESTIC BRAND
‘SHOULD I PURCHASE OR NOT’? A LITERATURE REVIEW OF COUNTRY-OF-ORIGIN EFFECT ON THE USE OF DOMESTIC BRAND
2019
Abdul Bashiru Jibril
Michael Adu Kwarteng
Miloslava Chovancová
Richard Denanyoh
Victor Kwarteng Owusu
Hung Cuong Hoang
Keywords:
Business
Country-of-origin effect
Market economy
Correction
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