World Vision: Catalysing the growth of Microfranchising in Tanzania

In Chapter 5, Andy Hunter and Ashley Wheaton of World Vision (WV) Australia provide a live example of a successful approach to microfranchising for an INGO. World Vision Australia began considering microfranchising as an approach to economic development in 2010. WV works to transform the lives of children and families living in poverty around the world, and one of the greatest challenges facing these families is a lack of employment and business opportunities. The chapter was developed as an in-depth case study and is co-authored by World Vision Australia’s two Microfranchising Technical Consultants. The World Vision case study highlights an exciting role for large INGOs in catalysing the growth of social enterprises in the developing context. The study examines three broad approaches to entering last mile distribution and demonstrates specifically how microfranchising organizations can be supported by NGO partners, and concludes by discussing World Vision’s impact to date before outlining their road map for the future involvement.