Pros and Cons oflnfusing FD I in the Indian E-commerce Industry

In a customer driven economy, the Indian e-commerce industry has registered substantial growth  triggered by socio-economic drivers during last few years. This sector has emerged and expected as a  significant contributor towards the economic growth of the country. Owing to the huge potential in the  Indian market, the sector is set to scale new heights wit immense opportunities. Nevertheless, the  industry is also fronting challenges in the path of future growth and survival. Insufficient capital in the  Indian e-commerce industry is the vital issue of concern. The Indian government is thinking over  permitting FD! in this industry. However, there are both favourable and adverse impacts of this  decision on the domestic front. The present paper is an attempt to accentuate the diverse issues  concerning crucial sector of the economy in the light of potential, challenges and future strategic  course of action.