Intellectual Property Rights in Supporting Entrepreneurship in Indonesia Micro Small Medium Enterprises Scale

The aims of this study to understand the strategy of comparing MSMEs products in order to have legal awareness and competitive awareness and strategies to increase the competitiveness of MSMEs by raising local wisdom. This type of research is empirical normative using the juridical approach (statute approach) and sociological approach (sociologische approach) examining positive law and its applicability in the field related to the gap ‘das-sein’ (the existing conditions) and ‘das-sollen’ (the expected conditions), to provide legal solutions to the gap. This study uses literature data supported by observations, questionnaires and interviews with MSMEs business actors. Based on the results of the study it can be concluded: (1) how to provide branding to MSMEs products to have legal awareness and competitive awareness can be done by empowering MSMEs producers to be able to promote and protect themselves well, balanced by the active role of the government and caring parties, in a modern way of utilizing social media and e commerce, and the right marketing strategy; (2) increasing the competitiveness of MSMEs by elevating local wisdom requires legal awareness and competitive awareness from the producers themselves, entrepreneurial spirit to be more innovative and links to cooperation in management including product marketing management.