DEVELOPMENT OF ENTREPRENEURIAL COMPETENCE IN DESIGN EDUCATION

Abstract. The aim of the article is to analize the current state of design education in Ukraine, update the training curicula of future designers to start their own business and successful entrepreneurship activities in the field of design as a prerequisite for self-realization of professionals in a market economy, identify components of entrepreneurial competence and substantiate recommendations to develop it during the training of future designers. The theoretical significance of the article is that it is analyzed the current state of design education from the standpoint of preparing students for self-realization in a market economy and successful professional activity in a society of sustainable development, which is possible by starting their own successful business; the essence of the main directions and modern approaches to the development of entrepreneurial competence of future designers are revealed; the preconditions for effective training of future designers for entrepreneurship are determined; empirical data obtained as a result of implementation of the authots’ consept are analyzed; the main directions of design that will be successful for business activities are revealed; the updated content and effective ways of development of entrepreneurial competence in design education are presented. The practical significance of the article is to present the program of the authors’ modular course, the introduction of which will promote the development of entrepreneurial competence of future designers, as well as practical cases of business plans and business projects are presented. It ts characterized the features of entrepreneurial activity in the field of design as a process of development of innovative ideas and projects of young people — authors of extraordinary methods and technologies, inventors of new ways of society development. According to the qualification characteristics of the profession, the main professional functions of a designer are defined, different types of entrepreneurs in the field of design are systematized. Creative and innovative ideas are transformed by entrepreneurs in the field of design into sustainable business models, various innovative approaches are introduced. Today it is possible to identify a wide range of entrepreneurs in the cultural sector, who operate in the field of culture and art, engaged in various fields of creative industries. Problems and prospects of training of future designers for entrepreneurial activity are revealed, directions of further searches are outlined. The methodological basis for training of future designers are presented as an amalgam of socio-cultural, utilitarian-consumer and aesthetic-entrepreneurial functions of design. It is substantiated that entrepreneurs in the field of design must have a broad mindset, high intellectual potential and level of culture, ability to self-improvement solutions which have to be implemented in design education. Keywords: design, entrepreneurship, entrepreneur, professional training, content of professional training. JEL Classification I21, L33 Formulas: 0; fig.: 0; tabl.: 0; bibl.: 18.