"Fruits Are Results": On the Interaction between Universal Archi-Metaphors, Ethno-Specific Culturemes and Phraseology

This paper deals with the relation between language, culture and reality, as it manifests itself in figurative words, idioms and proverbs involving the concept of fruit in several language families. Some productive metaphoric macro-models are identified and analysed, archi-metaphorsas well as culturemes, analysing how the “experiential” and “cultural” motivational backgrounds can interact. We also investigate how grammatical metaphors depend on the underlying images and how cognitive mappings can be reversed.