Exploring and Reflecting on Generation Z Interaction Qualities and Selfie Scenario Designs.

This paper takes three selfie projects as cases. Three research teams adopted a project-based learning approach and continuously improved their design concepts through the theoretical study of enterprise cooperation projects with iOS Club at Apple Inc. The projects lasted for two months. Through a series of surveys and user research methods, students obtained a new vision regarding self-presentation in the Generation Z user group, as well as further development trends in the selfie industry. This was the first time that the students worked as a team and experienced the entire process of applying interaction qualities (IQs) in user experience (UX) design. The three groups each proposed a unique design target using different scenarios. The selfie booth concept aims to help overseas students satisfy their desire to take photos with their families in other places. It also aims to improve the sense of immersion in selfies. The face-covering selfie's design enables Generation Z female members to better show their ideal self through its smart modification function for faces. Combined with China's live broadcasting industry development, the dual-scene online streaming design enhances anchor and fan interactions. These three innovative concepts have brought about many surprising inspirations, helping UX researchers understand Chinese Generation Z users and envision future camera products.