The Apelication: An educational concept for children at primate park Apenheul

A concept creating a bond between children visiting Apenheul and the primates they see. The Apelication is a mobile phone application that encourages children to take a closer look at primates and stimulates mirrored behavior, showing the similarities between visitor and primate. After the visit at Apenheul a personal memory book can be taken home, where there is room for more learning about primates.