A Research of the Influencing Mechanism of Enterprise Competence Marketing

On the basis of a review of the researches on competence marketing,the authors explore the influencing mechanism of competence marketing.The research finds that competence marketing is the function of the variables of competence attribute,the characteristics of the two marketing parties,organizational culture distance,the relationship between the two parties,customer value and enterprise value,but the function mechanisms between these variables and competence marketing are different.Their respective influences are also different,which can theoretically identify and disclose the situational conditions of competence marketing,and provide practical guidance for firms making competence marketing strategies and developing competence marketing activities.