Role of entrepreneurial knowledge and personal attitude in developing entrepreneurial intentions in business graduates: a case of Pakistan

This study assesses the moderating role of personal attitude in the relationship between entrepreneurial knowledge and entrepreneurial intentions among management science students in Pakistan. Convenience sampling techniques were implied, and self-administrative closed-ended questionnaires were used to collect primary data from the sample of 331 enrolled students in the department of management science at different universities of Pakistan. The data were analyzed using the multiple regression model to test the study hypothesis. Findings of the study revealed that entrepreneurial knowledge positively and significantly influences entrepreneurial intentions. Furthermore, this study also reported that personal attitude has a significant moderating role and strengthening the relationship between entrepreneurial knowledge and entrepreneurial intention. Theoretically, this paper confirms the importance of entrepreneurial intention. Practically, it suggested that universities should pay attention to designing their curriculum based on entrepreneurial knowledge, fostering a positive attitude that can shape the entrepreneurial intentions of students. It can ultimately help to force innovations in the marketplace and create job opportunities in the economy.